Signature programs are designed to increase PPA by communicating and highlighting the quality and differentiators of Fridays signature menu items.
The strategy is to build brand equity within each menu category while bringing awareness to all the delicious offerings available at Fridays. Marketing materials have a consistent look & feel to help establishing a strong brand identity and positioning across all channels of communication.
CLICK THUMBNAILS TO READ PROGRAM OVERVIEW & DOWNLOAD MARKETING ASSETS
CLICK TO READ PROGRAM OVERVIEW & DOWNLOAD MARKETING ASSETS