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SIGNATURE PROGRAMS

Signature programs are designed to increase PPA by communicating and highlighting the quality and differentiators of Fridays signature menu items.

The strategy is to build brand equity within each menu category while bringing awareness to all the delicious offerings available at Fridays. Marketing materials have a consistent look & feel to help establishing a strong brand identity and positioning across all channels of communication.

FOOD

FOOD PROGRAMS

CLICK THUMBNAILS TO READ PROGRAM OVERVIEW & DOWNLOAD MARKETING ASSETS

Click Here to download multiple signature programs

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Big Saucy BBQ

FRIjitas

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Burgers

Remixed & Remastered

WORLD OF PASTA

GLOBAL BAR CRAWL

TSUNAMI CAKE

BIG AF BURGERS

CHOP HOUSE SKILLETS

UNDER THE BIG TOP

GRILL-FRIEND

SIZZLING SKILLETS

SIGNATURE COMBOS

SHAREABLE APPS

TASTE OF TEX MEX

BEVERAGE

BEVERAGE PROGRAMS

CLICK TO READ PROGRAM OVERVIEW & DOWNLOAD MARKETING ASSETS

Click Here to download multiple signature programs

Get ready for a refreshing spring! Invite guests to celebrate springtime with a refreshing selection of delicious and tasty cocktails.

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The Summer Sparklers lineup is as follows:
Lillet Rose & St. Germain
Strawberry Lillet
Flower Power Spritz
Gin & Grapefruit

The Seasonal Sips Program highlights Fridays top 4 selling cocktail types: Shakers, Margaritas, Sangrias, and a Frozen drink with a different flavor to correspond with each season.

The Summer cocktail lineup is as follows:
Big AF Strawberry Coco Cooler
Fridays ‘Rita
Peach Sangria
Lava Flow

The Fridays Flights program invites Guests to sample three different flavors of Fridays top selling beverages: Margaritas, Long Island Teas, Frozen Coladas, Whiskey/Bourbon, Beer and Wine. The Guest then has the option to select their favorite flavor to receive a full-sized cocktail. Available flights in the program are:
• Margarita Flight – Aperol, Midori, and Blue Curacao
• Long Island Tea Flight – Original, Raspberry, and Tropical Blue
• Frozen ‘Colada Flight – Pina, Strawberry, and Passion Fruit
• Whiskey/Bourbon Flight – Jack Daniel’s, Bulleit, and Marker’s Mark
• Beer Flight – Local Selections
• Wine Flight – Local Selections

The Fridays Flights program can be executed as a LTO alongside a Signature Food Programs, used as a Social Ritual on any day of the week, or as a Happy Hour and/or Late Night offer based on the need of the market.

The Ultimate Cocktail was created at Fridays and is a beverage program we have expanded upon over the course of many years. While Fridays Ultimate Cocktails have aged gracefully, an opportunity exists for us to update the program. By leveraging the Social Experience that can only be found at Fridays and stay on trend with Guests, Fridays Ultimate Cocktails will migrate to “Big AF Cocktails” ‐ shaken and served tableside to the Guest. The Big AF Cocktail program includes a variety of Fridays classic cocktails Guests love, along with new, innovative cocktails, at equal to or more than the volume Guests currently associate with the value of an Ultimate.

SOCIAL OCCASIONS >>

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