Grow AUV by developing a strategic multi-channel marketing calendar that utilizes programs developed with focus on Signature, Social and Lifestyle supported by Value and Loyalty maximize traffic and frequency.
CLICK THUMBNAILS BELOW TO BROWSE PROGRAMS
Build brand equity with innovation of Fridays SIGNATURE flavors. Increase PPA through market driven strategy regarding timing, pricing & execution.
Give guests a place to celebrate SOCIAL OCCASION. Become known as a great place to gather by offering a unique Fridays experience.
Drive traffic & frequency by communicating limited time VALUE promotions & offers through channels outside the four walls.
Generate incremental sales with OFF-PREMISE by offering Fridays food to Guests that fit their lifestyle with delivery and catering programs.
WHY IS A CALENDAR IMPORTANT?
• Ensure a steady stream of promotions
• Planning, budgeting & staffing
• Detailed record to learn from results
• Establish opportunities within the market
• Focused marketing efforts
• Discover marketing gaps within the year and/or pinpoint any overlapping messaging
• How frequently will you promote?
• When is your peak demand?
• Determine whether demand will rise or fall during different times of the year, such as holidays
• What types of media will you utilize to
communicate message to potential Guest?
• Who is your core audience?