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OFF-PREMISE PROGRAMS

CLICK THUMBNAILS TO READ PROGRAM OVERVIEW & DOWNLOAD MARKETING ASSETS

Click Here to download multiple off-premise programs

Off-premise programs provide our Guests the ability to enjoy delicious food on their busy lifestyle. By offering off-premise ways of ordering, we are able to enjoy the Fridays experience to our Guest, no matter where they may be.

Butcher Shop Meal Kits featuring our Signature proteins and sauces is an avenue to drive continued revenue for those who prefer to prepare their meals at-home. The Program consists of fully packaged, make-at-home meals inclusive of a days worth of food for Guests to pick up from the restaurant through Curb Side Pick Up and/or To Go.
Butcher Shop Meal Kits contain Fridays Signature proteins and sauces, vegetables, fruit, a starch and will feed up to four people. We recommend Kits be sold one or two types at a time and on a first come, first serve basis until gone. Kits currently available in the Program include:
Signature Burger Kit
Signature Chicken Kit
Signature Steak Kit
Signature Ribs Kit

TIP: In addition, the following options are available as upsell options to the Butcher Shop Meal Kits:
Dessert
Beer & Wine (where legal)
Boredom Buster Kids Kits

Curbside Pick-up Program is a way to enhance convenience allowing our guests to get their order and pay without ever getting out of their car. You can offer contactless service to further prevent spreading germs between delivery Guests and Team members.

Utilize the available marketing materials to communicate your Curbside Pick-up Program.

Tip: This program has been executed in the US with great acceptance and we have developed an execution Guide with many key points like:
• Key Contactless Service Points
• Mobile Payment
• Express Pick up
• Call in Orders
• Curbside Drive Up Orders
• 3rd Party delivery and online Orders
• Operational Notes
• Setting Up the Express Pick Up Staging Area
• Glove Procedure
• Marketing and Merchandising
• Packaging

We are committed to Sanitary, Safe and Spotlessly environments for our Team Members and Guests. During this time, delivering a Perfect Fridays Experience is evolving and Guests are changing the way they dine. Speed, Safety and convenience are some of the top concerns while emerging technology is shaping Guest expectations around convenience, safety and customization.

We have Off-Premise Programs that will:
• Maintain sales during social distance enforcement.
• Help to eliminate concerns in the way we deliver our experience
• Value offer on existing menu items with a low food cost menu items that can travel well in our packaging.

Fridays Delivery program is intended to raise awareness to our Delivery Business in your market and increase your sales during these challenging times.

There are a lot of activities you can considered using to raise awareness around Home Delivery services in your trade area.

Tip: Printed materials such as flyers or bounce backs must be included inside of every stuffed bag before closing it, is a great opportunity to maximize direct marketing efforts.

Increase opportunities for incremental sales through delivery by making Fridays an easily accessible option to meet all needs regardless of location or time of day by providing businesses with the ability to pre-order lunch boxes at different price points that cater to individual preferences, eating styles, and budget.

Fridays Delivery Programs can increase incremental sales by serving Guests who cannot dine in and drive traffic into the restaurant with bounce-backs by ensuring the Fridays Experience is provided regardless of where the Guest
chooses to dine.

The Delivery Happiest Hour program is intended to increase incremental sales on food items through delivery during slow day parts with a value delivery offer on menu items that travel well and are popular with your Guests.

Some examples are:
• $X Burgers
• $X Ultimate Burgers
• $X Any Appetizer
• $X Shareable Appetizers
• Free appetizer or dessert with any entree

Fridays Delivery Programs can increase incremental sales by serving Guests who cannot dine in and drive traffic into the restaurant with bounce-backs by ensuring the Fridays Experience is provided regardless of where the Guest chooses to dine.

Alcohol To go is a program where your guest can order from your Bar, providing an opportunity to sell Beer or Wine online and in your To-Go orders (where legally permitted). As more countries continue to evolve the laws regarding Alcohol this is a great opportunity to increase your Bar sales.

Use the steps in this guide to add this add on sales opportunity to your restaurants:
• Step 1: Identify your local laws regarding the sale of beer and wine.
• Step 2: If legally approved to sell contact your Regional Vice President to discuss:
-What can legally be sold (Beer, Wine, Liquor)
-How can you sell (Pick-up and/or Delivery)
-Pricing (30% - 40% Mark Up)
• Step 3: Download Marketing Materials

Tip: you can play around the day and the season to get more acceptance. Example for Sundays you can communicate drinks for brunch.

Off-Premise Program Thumbs7.jpg

Family Meal Boxes are an innovative way to introduce a new menu category for Delivery, drive relevancy, and is meant to increase off promise sales by catering to busy families who want to enjoy a meal together but struggle to find the time to do so. The program is driven by convenience and simplifies the decision making process with an offer of five pre set meal box options large enough for 4 6 people and can be enjoyed across all age groups.

The strategy behind Family Meal Boxes is to remain relevant and top of mind with our Guests by adapting to the increasing demand for Delivery options with a no fuss, convenient way to enjoy a full meal at home for a value price.

Family Meal Boxes are made up of Fridays top selling menu items:
• Two entrees
• Salad
• and/or choice of sides
• Optional Dessert up-sell

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