With social distancing regulations put in place and enforced, Brand Awareness is key to stay top of mind with guests. Communicating with the guest on social media is essential in providing up-to-date information of what Fridays has to offer during these unique times. Restaurant safety and cleanliness should be the main priority of your messaging.
Leverage the opportunity for new guest trial of curbside pickup and delivery services by encourage togo orders as guests are adjusting to life in quarantine and/or social distancing. Current available programs in the 2020 Marketing Catalog can be adapted easily by adding off-premise messaging. Primary communication channels should be digital platforms such as website, social media, email sends and mobile apps.
As restaurants begin to open their dining rooms to Guests, we have this opportunity to move a step forward to restoring our business and serving our communities. Our Guests are coming back to us for the opportunity to finally enjoy a meal with friends and family and we need to execute by standards and also that means that the Marketing Strategy will need to adapt to the new normal finding new ways of delivering our product, messaging and branding.