PHASE 1

STRATEGY:

As social distancing regulations begin to be put in place and enforced, Brand Awareness is key to stay top of mind

for guest. Communicating with the guest is essential in proving up-to-date information and programs we have to offer.

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MESSAGING SHOULD SUPPORT: 

• Signature - Menu items our guests know and love that are signature to Fridays. 

• Social - How can we bring a social experience to the guest even during a time of social distancing? Utilize social media platforms to engage with the guest, offer meal boxes to encourage the family to gather around a shared meal, provide games and activities to guests to support a social experience at home.

 

PROGRAMS UTILIZE: 

• Value - Disruptive offers that will encourage the guest to order from Fridays over the competitors. 

• Off Premise - Adapt to guests current lifestyles by heavily messaging your togo options.

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AREAS OF FOCUS: 

• Food Safety - What measures are being taken to ensure the safety of our staff & guests. 

• Curbside Pickup & Delivery - Getting our food to the guest while dining rooms are closed. 

• Online & Mobile Ordering - Making it easy for the guests to place orders. 

• Community - How is Fridays giving back and encouraging guests to give during these times. 

• Crisis Support - Offer programs that may assist the public during the initial crisis such as raw protein and produce meal kits. 

• Engagement - Keep engaged with the guest using social media platforms and email communications.