MARKETING CALENDAR

Grow AUV by developing a strategic multi-channel marketing calendar that utilizes programs developed with focus on Signature, Social and Lifestyle supported by Value and Loyalty maximize traffic and frequency.

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signature

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SOCIAL

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value

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off-premise

Build brand equity with innovation of Fridays SIGNATURE flavors. Increase PPA through market driven strategy regarding timing, pricing & execution.

Give guests a place to celebrate SOCIAL OCCASION. Become known as a great place to gather by offering a unique Fridays experience.

Drive traffic & frequency by communicating limited time VALUE promotions & offers through channels outside the four walls.

Generate incremental sales with OFF-PREMISE by offering Fridays food to Guests that fit their lifestyle with delivery and catering programs.

WHY IS A CALENDAR IMPORTANT?

• Ensure a steady stream of promotions

• Planning, budgeting & staffing

• Detailed record to learn from results

• Establish opportunities within the market

• Focused marketing efforts

• Discover marketing gaps within the year and/or pinpoint any overlapping messaging

FACTORS TO

CONCIDER

• How frequently will you promote?

• When is your peak demand?

• Determine whether demand will rise or fall during different times of the year, such as holidays

• What types of media will you utilize to

communicate message to potential Guest?

• Who is your core audience?